Tvær góðar um markaðssetningu á netinu

"As marketers, we usually dont approach our customers like we would approach a potential spouse, do we?  No, we‘re more like a drunken frat boy at thus first freshman mixer.  Most marketers approach customers and prospects more intent on the one-night stand than the long-term relationship.  We know its wrong...but we do it anyway."

"What is really funny to me is the fact that when you talk to organizations about what makes them differnt (worthy if you will) this answer always lands somewhere in the top three: our people.  So why do you hide your people behind the facade of a brand or an institution?  At the end of the day, people associate themselves with other people that they like.  Your constituents want to liek you and have a relationship with you."