Markaðsstjórar skilja illa Social Media

„Most of the marketers (86%) who took part in The McCann Erickson UK social Media survey admitted to not understanding it as a marketing tool.  Nearly half the repondents considered that social media has a negative impact on traditional methods of communication.

46% of respondents said their IT department blocked access to sites such as Facebook and Twitter, which made it difficult to monitor the progress of their brand.  The main uses of social media marketing in the UK were found to be:

- Profile raising
- Networking
- Advertising
- Surveys
- Recruitment
- Trend analysis"

The Drum, 22 maí '09 - p12