Marketing

A lady, sitting next to Raymond Loewy at dinner,

struck up a conversation.

‘Why’, she asked ‘did you put two Xs in Exxon?’

‘Why ask?’ he asked

‘Because’, she said, ‘I couldn’t help noticing?’

‘Well’, he responded, ‘that's the answer.’

- Source: Alan Fletcher, The Art Of Looking Sideways

Athugasemdir

[Sigurður Þorsteinsson, 9.9.2008 kl. 23:39]