David Ogilvy var snillingur...

Í bókinni sinni Confessions of an Advertising man segir Ogilvy:

 "The consumer is not a moron. She is your wife. Don't insult her intelligence"

Aðrar góðar tilvitnanir í hann:

"You cannot bore people into buying"

"Committees can criticize advertisements, but they cannot create them"

"Compromise has no place in advertising. Whatever you do, go the whole hog"