Viltu smakka gamla úldna íþróttasokka?

Among consumers, the experience of a problem, the search for goods and services to solve it, and the evaluation of these offerings all derive from the mind-brain-body-society partnership. For instance, the social context assigned to an object can produce markedly different physiological reactions.

In one experiment, people were presented with an odor that the researcher told them came from an aged cheese. Most people reacted in a mildly aversive way to it but indicated a willingness to taste the cheese.  The researchers told another group of participants who received the same odor that the smell came from old gym socks.  As you might expect, these people recoiled from the odor.

How consumsers think: 30 Zaltman