Lykilhæfileikar markaðsfólks - leiðtogahæfileikar

Rannsóknir benda til þess að einn mikilvægasti kostur markaðsstjóra í starfi er að fá fólk með sér, vera leiðtogi.

 

Samkvæmt bókinni hennar Svöfu Grönfeldt, Service Leadership eru bestu leiðtogarnir:

 

• They are hard working

• They are emotionally stable

• They are self-confident and self-controlled 

• They are power- and results-oriented 

• They have integrity 

• They have a hunger for learning

• They mentor leadership by setting examples in their own words and actions 

• They engender trust

• They inspire others because of their personality and charisma

• They avoid negative or derailing behaviors