Greinasafnið

Búinn að uppfæra greinasafnið sem er aðgengilegt hér til vinstri.

Tvær góðar

,,Without changing our patterns of thought, we will not be able to solve the problems we created with our current patterns of thought”

Albert Einstein

 

"The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, 'I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.'"

Jack Trout

Töff Viral herferð hjá T-mobile

Icelandair: Þjónustuherferð

Marketing

A lady, sitting next to Raymond Loewy at dinner,

struck up a conversation.

‘Why’, she asked ‘did you put two Xs in Exxon?’

‘Why ask?’ he asked

‘Because’, she said, ‘I couldn’t help noticing?’

‘Well’, he responded, ‘that's the answer.’

- Source: Alan Fletcher, The Art Of Looking Sideways

Áhrifarík auglýsing hjá Símanum

FL Group 2,0- Sagan heldur áfram...

Evolution of Products

Don Quixote og ímynduðu óvinirnir

Just then they came in sight of thirty or forty windmills that rise from that plain. And no sooner did Don Quixote see them that he said to his squire, "Fortune is guiding our affairs better than we ourselves could have wished. Do you see over yonder, friend Sancho, thirty or forty hulking giants? I intend to do battle with them and slay them. With their spoils we shall begin to be rich for this is a righteous war and the removal of so foul a brood from off the face of the earth is a service God will bless."

"What giants?" asked Sancho Panza.

"Those you see over there," replied his master, "with their long arms. Some of them have arms well nigh two leagues in length."

"Take care, sir," cried Sancho. "Those over there are not giants but windmills. Those things that seem to be their arms are sails which, when they are whirled around by the wind, turn the millstone."

Michael Porter